Now is a Good Time to Update Photos
If you're asking yourself "When should I get my photos for my website and social media updated?" Well the easy answer is now. Do you have a diverse gallery of images to pull from? No, then it is time to get more. It is easy to go on to your own personal gallery of images and grab an image that has been custom tailor to fit your brand? No, then it is time to get an updated branding session. Do you have a varied gallery of images that are of you and also custom stock images that are branded specially for you? No, then now is the time to get those photos taken so you can then use them on your website and in your social media posts. Are your photos of last season and need updating to the current season? Fall/winter and spring/summer have very different looks, warmer weather is all about growth and lighter clothing while colder weather represents warm clothing and preparation.
Not sure where to start for your photos? Feel overwhelmed on what you need? That is where I come in and help you out. We will chat about your brand, what you need for your photos, props to bring, clothes to wear and I will also help you with posing and direction you what to do. I provide an extensive branding questionnaire for you to fill out. This helps me to understand your brand, your business as a whole, your personality and your wants and needs for your images. I request a Pinterest board to be made where you pin images that inspire you. These images can be of outfits you like, inspirations to moods and vibe, poses that you could see yourself in. Here is the thing, posing is personalized to you, I'm not going to put you into strong power poses if that isn't the mood and vibe of our brand and vise versa if whimsical free flowing poses are not a part of your brand we won't do those types of poses. I also do get on a phone call with you, I want us to connect on a personal level and be on the same page with where to go with your images. I want to tailor your session to fully fit your needs, this session isn't about me at all, I'm only here to help guide and support you. I will help you pick the perfect location(s), outfits and then I will do the lightening and posing.
There is a variety of preferences as to how often to get new branding sessions done. Some people want to get images done a few times a year. What are the benefits to multiples sessions a year. First off is continuous fresh content. Your images are always up to date and reflecting your ever evolving brand and season. Not only though do you have a lot of images to work with, but let's talk about the investment in your business, which is what branding photography is. When you invest in yourself and your business, your business increases! When you've got professional images that you love, you see yourself as everyone else sees you, as the professional that you are. After our sessions, my clients are always so jazzed about their images, they can't wait to get them and start using them. One client even told me that after they updated their website images to fully reflect their branding they got a few bookings that very same day!
Did you know it only take 13 milliseconds for the brain to process an image?! And that people only read 25% of text on the page? 90% of the information processed is by the visual part of the brain! Isn't this all crazy!! Our brains like to see visual content and pretty aka professional visual content is more likely to stop the scroll and get people to read that text below. Not only are professional images eye catching but when they are tailored to your brand and create know, like and trust because they are real and "authentic" to you which helps create connections that to lead to purchases.
If multiple sessions a year isn't in the budget yet, getting a brand refresh at least once a year is a good idea. My client Wonderful Morrison, advocates to her clients to get branding images done at least every year. She has been using the same 3 images for all of her marketing material and was ready to find a branding specific photographer. Her previous photographers, weren't niched into branding photography only, they also did other type of sessions like boudoir. She has told me multiple times that she loved the process I take her through. She truly felt like I was wanting to fully understand her brand and image needs. Her business values are to "help you get braver, bolder and fiercer with your business". She now has a variety of images that are welcoming but also have some power to them. We wanted to show an open and friendly person but also someone who is fierce as well and wanting to help her clients get to that place in their business. With her images she wanted to share her love of architecture which was why we went to Downtown Bellevue Park to show those features. Then we took images in her office where she does all her live videos. She wanted to feature her passion for books, her black belts, swords and Michael Corleone.
We are all multifaceted and passionate business owner and showing that in our images helps clients to connect with us on all the levels. Have you been thinking it is time to get new branding photos, but feel overwhelmed with the whole process? Let's hop on a call together and chat about what you want and need for personal branding images.