Client focused branding shoot
While every business is client focused not all brands need to feature a client in their personal branding photography sessions. I do think all business owners could bring that piece in for their session, not everyone needs to have it. Many brands are just as strong without that piece and fully focused on the business owner at the face of the brand is perfect for them.
Two business models that don’t NEED to have a “client” join in the session are online service based businesses and product businesses. I could also give you an example of both of these business models using a “client” in their session and what it would be like for them to use one.
So what business should have a “client” in their session? Well in person service providers. However, I could easily take enough photos of any in person service providers without even having a “client” present for their session.
I could delete those two above paragraphs and pivot to talking about why or why not to have “client” at your session. Let’s continue to talk about using a “client” for the in person service providers and use my own client’s branding session as an example.
The business is Limitless Chiropractic owned by Mike Long in Sumner, WA, with his wife helping out on some of the front desk end of the business. His ideal client is “25-40 yr old middle/upper class mother that wants her family to get and stay healthy. They value their health”.
The client that was asked to come in was a long time family friend who has a child already and is pregnant with her second baby. He loves working with kids and helping women through their pregnancy and adding that education piece to their session. Three boxes are checked off: the mom, a pregnant mom at that and a child.
He also asked a coworker, another chiropractor to be his male client, to round off the final piece of the family vision. While he is not connected to the mom and daughter client it helps to show the age range of family.
Both of the clients we put them through the different services provided. With the mom being pregnant we used the male “client” to show the other services like x-rays and the decompression table. With in person service provided I like to take the “client” through the whole entire process from beginning to the end and show a sample of each service.
I should also mention I do provide a little clothing guide for you to send your “clients” that have agreed to help us. I also want to give them guidance on what to wear. We want them to choose clothes that flows with your brand or are more neutral and no heavy printed clothing.
While this session was very client heavy for images, we also still did take lifestyle headshots in the studio. We incorporated little pieces like his tools, water and books.