How do you select your location for photoshoots?
This is dependent on you, your brand and your vision for your photoshoot! There are 3 things that will help me guide you to figuring out your location/s.
1 Where do you work?
2 Where you currently work does it fit your brand vibe and look?
3 What are the stories of your business brand and are there other pieces of you that need other locations?
Now let’s expand on these 3.
If you work at a specific space (office, desk, kitchen, on location…), and if it is also on brand and photographable then we can use that space. If this isn’t the case then we can find a space to rent that is cohesive with your brand aesthetic.
For example, if you work at your home desk and your space is smaller, darker and cluttered (raise hand, my space is in my bedroom) and your brand aesthetic isn’t all dark woods and moody lighting then that space isn’t the right location to photograph in and we would need to rent (or borrow a friend’s space) for your photoshoot. And this is why my own photoshoots will never be in my own home, I’ll find other locations instead.
Spaces can be very themed and designed to fit a specific look: boho, chic, modern, retro, farmhouse, bright, colorful, dark… There are so many descriptive words and matching that space to your brand is what we want.
Lastly, do we need multiple locations to really encompass you and your business! Maybe you do markets, classes, or work in clients' homes. A second (or more) location might be necessary. With me this could either be done with multiple sessions like my Stories sets or just one big shoot at one time.
If you don’t have multiple locations for business, maybe think about yourself. Is being out in the community somewhere a big part of who you are a person. Supporting other businesses and working in a coffee shop, walking around your town or being in nature?
As you can see where you take your photo session is very dependent on your business and your own personal brand. I’ll help guide you through this all and look for locations if we need something else.
Julie of Elevated Home Remodel connected with me for her husband wife home remodeling business and they needed photos for their website. They didn’t have anything of themselves on their website. We talked about a few options which included renting a home, asking a client to use their home or using their small office space.
The office space was decided for this Starter shoot since it had nice big windows and let in a lot of natural light. To get the office space ready we did clear off a lot of the desk and condensed the amount of stuff. They usually have more monitors on the desk, however it wasn’t needed for the end look of the photos, we wanted it to be simple and not take away from them as the focus point. In my Instagram stories you can see the video of me walking through the hall and all the stuff we cleared out to make it more minimal.
Sometimes staging and extra lighting is needed for photos! However, the essence of the client in the photo is authentic, I don’t want to ever show a client’s personality as being anything but who they are. I’m not about trying to fake who they are.