The Branding Photos You Need to Capture for Your Website as an Interior Designer: Part I

Part I: Branding Images You Need for Your Website as an Interior Designer

Lifestyle Finished Project

The Client: Michaela and Bryce Farwell

The Business: Fairspring Designs

A little about them and their business:

Bryce has a construction business and Michaela brings in the interior design knowledge. They are Maple Valley residents and we used their own home for their sets which they updated their home near Lake Wilderness. It was the perfect sample of their own work and a perfect space for lighting on my end.

The spaces we used in their house were their kitchen, the dining room, living room, a sitting room, both their bedroom and guest bedroom. Each space was beautifully designed as expected from both an interior designer and construction power couple.

Below are 3 types of images an Interior Designer needs for their website (and social media).

Lifestyle Headshots

I tend to prefer this term to just headshots (which in my mind I view as studio based and on a plain background). For these lifestyle headshots, we are using the location to our advantage and featuring a little of the space but also still focusing on those smiling shots looking at the camera. 

If you work with a team, then this is when we will also show each employee. Then you can talk about each person on your website on the About Me page and tell about their credentials, their jobs and positions within your company. 

Working in Action

Time to bring out all those beautiful client samples for your clients and even those floor plans and blueprints. This is the fun part of playing with all the different props that you use within your business and interacting with those props. 

These types of images are going to be great banner images and filler images as well to showcase the client experience of what it is like to work with you. 

*Bonus idea*

Another option within this set of images would be to bring in a “client” and show the working with them portion. This client you want to look like your ideal client avatar. If you work with a husband and wife that has a growing family, then you’d want to find a couple or even a past client that fits those parameters. We want your ideal clients to be able to see themselves working with you and be able to imagine themselves working alongside you in this process.

Image ideas that would be taken would be showing client samples and conversing with them on their input of what they like. Showing the client the floor plans and designs you've created for them and depending on how you show the client these plans would be up to your workflow, so either on a tablet or tv.

The Finishing Touches

This is another part of the working in action but the final touches part. Showing the finished spaces and adding those little pieces that finalize the designed space. As interior designers you're designing a whole finished space that has a mood you want to create for your clients. These images pull everything together to show the care you take to make everything just perfect for them and their life. The little touch and the last touch that you do for your clients.

Read the other three Blog posts in the series:

The brand photos you need to capture for your website as an interior designer